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穷游网发2014年报告:出境自助游人均花费8000元

发布: 2015-4-16 10:58 |  作者: 穷游网 |   查看: 3601次

 穷游网近日发布“2014出境自助游行业报告”。 报告显示,出境自助游人均花费8000元,从出境游目的地比例看,亚洲游依然位居第一,但“欧美游”在2014年增长显著,比例已经接近亚洲。

  报告统计,近两年内促成出境游的源动力上,除了精彩游记旅行照片之外,从增长情况上看,特价机票与旅行优惠所促成的出境游行程也已高达59%,相比2013年增长接近30%。

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  报告显示,从人群性别比例和年龄段看,21-30岁年龄段游客依然是主要人群,占比达62.4%,相较于2013年的65.6%略有下降,而2014年度出境游女性游客比例稍有增长。【中国穷游网】\h+U J6Bh\.z,@u

I3yU9wz$r0  2014年出境自助游类别中,主题游快速兴起。报告显示,37.9%的用户偏爱沙滩海岛度假主题的出境游,成为最受欢迎的旅行方式,而自驾游美食主题游也在同步攀升,其中美国是自驾游主题最受欢迎的国家,用户占比达到了34.9%。【中国穷游网】r4K)d:_!o @-b

~Uiv sL `g_$`0  “随着出境游门槛不断降低,用户越来越不满足于‘出去’,近年海岛度假、自驾游、亲子游、带着父母去旅行等等频率越来越高,意味着用户越来越注重旅行的体验和质量。”

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X1IU IyN0  穷游网CEO肖异表示,用户需求不断细分是行业不断深化发展的重要标志,客观上也对现有的出境游产品提出了更高的要求。

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  数据显示,2014年中国出境游的总人次首次破亿达到了1亿零900万,而WTO世界旅游组织预测在2020年的时候中国出境游的总人次将会达到2亿5000万,相当于中国总人口的近2成!“互联网+”写进国家发展战略之后,无论是从政策还是市场层面都预示着,行业已进入一个最佳的发展时机。【中国穷游网】^?1k Pb%l

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  肖异认为,由于目前出境游以“自助游”为主流,如何从前端为用户提供决策辅助,对拉动用户需求十分重要。              

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